What is Ancor today?
Ancor is a technology solutions company that helps organizations transform complex data into actionable insights, improving operational efficiency and decision-making.
But that’s not how most people first came to know us.
When people hear the name Ancor, many still think of a company rooted in automotive labels. And while that history is an important part of our story, it’s only one chapter in a much larger journey.
What truly defines Ancor isn’t a single product or service. It’s our ability to evolve, often ahead of the curve and our willingness to rethink what’s possible.
Where It All Began
Ancor was founded in 1984 as part of American Natural Resources, focused on data processing services. By 1987, we became an independent company, and just a couple of years later, we secured Ford as our first major automotive customer.
That early success could have defined us. But it didn’t limit us. Instead, it gave us a foundation to build on.
A Pattern of Innovation
Throughout the 1990s and early 2000s, Ancor consistently leaned into innovation. We expanded beyond basic label production into a broader portfolio. Introducing solutions like safety certification labels, warranty cards, and eventually launching WEBVIEW, a platform that gave OEMs unprecedented visibility into label production history.
At the time, that kind of transparency and digital capability wasn’t standard. For us, it was a natural next step.
We also invested heavily in advanced print technologies and operational capabilities, not just to keep up but to stay ahead.
The Willingness to Pivot
One of the most defining moments in our history came in 2004, when we made a strategic decision to restructure the company into focused business units.
That wasn’t an easy move. It required rethinking how we operated, how we served customers, and where we believed the market was going.
But that decision set the stage for everything that followed.
We began investing more deeply in automation, launching fully integrated fulfillment systems, and developing software-driven solutions like our Vehicle Locator Service, SaaS platforms, and client portals.
We weren’t just producing products anymore; we were building systems.
Focus Creates Momentum
As the business evolved, we made additional strategic choices to sharpen our focus. Between 2016 and 2019, we divested non-core business units, allowing us to concentrate on what we do best, delivering high-value solutions to the automotive industry.
That clarity gave us momentum.
It allowed us to invest more intentionally, innovate faster, and strengthen our role as a trusted partner to our customers.
Data Is King - Automotive News Daily Drive Podcast
During the recent Consumer Electronics Show in Las Vegas, Automotive News caught up with Jose L. Flores for a short Podcast. Listen to the Podcast.
A New Chapter
In March 2022, I stepped into the role of CEO at Ancor. What immediately stood out to me wasn’t just the company’s history, it was its mindset.
This is an organization that doesn’t stand still.
It challenges itself. It adapts. And it continues to look forward.
That mindset led us to a pivotal moment in 2025, when we redefined Ancor as a technology solutions company.
This wasn’t a departure from our past, it was the natural evolution of everything we’ve been building for decades.
More Than Labels
Today, Ancor is about far more than labels.
We are a strategic intelligence platform helping organizations turn complex data into actionable insight, improve operational efficiency, and stay ahead in an increasingly dynamic environment.
But if there’s one thing I hope people take away from our story, it’s this:
We’ve never been content with standing still.
Looking Ahead
The industries we serve are changing rapidly. Technology is advancing. Expectations are rising. And the pace of change isn’t slowing down.
That’s exactly the kind of environment where Ancor thrives.
Because at our core, we’ve always been builders. Innovators. Problem-solvers.
And most importantly, we’re a company that’s willing to evolve again and again to meet what’s next.
Learn More About Jose L Flores.
Jose L. Flores, CEO of Ancor, is passionate about transforming industries. He thrives on challenging old ways of thinking and turning bold ideas into real solutions that create lasting impact. As CEO, he brings a global perspective, a relentless drive for innovation, and a people-first mindset that pushes Ancor to break limits and build legacies for the communities it serves.
Connect with Jose on LinkedIn.
ABOUT ANCOR
Smart connectivity, data solutions and digital transformation to help industries evolve and lead.
Ancor is a technology company that builds software systems to digitally represent and manage real-world assets and compliance. Our divisions specialize in label digital twins, real-time asset visibility across warehouses and supply chains, battery management systems and innovation where we design and build new platforms that solve complex customer challenges.
To learn more about Ancor, visit our website at www.weareancor.com.
